NetbaseQuid is a social media monitoring and analytics company that offers an integrated suite of tools to help you identify and track your target audience. They offer three products: Netbase, Social Media Listening Suite, and Owned Audiences. The Netbase product helps businesses monitor the impact of their brand on social networks such as Facebook, Twitter, YouTube, blogs and forums. The Social Media Listening Suite tool enables companies to aggregate data into one central location for analysis from all monitored sources. This enables companies to identify influencers and understand the impact of specific campaigns, products, events and keywords in real-time. The Owned Audiences product allows users to create a database of their customers’ social data, an excellent tool for planning future business strategies.
How social listening tools work.
Social media listening tools collect information from different social media networks, such as forums, blogs and news sites. They provide the ability to monitor how your brand is perceived across multiple platforms and by large audiences. The collected data can be used for applying consumer insights to business strategies, making them a valuable tool for marketers who want to understand their target audience and identify new opportunities.
The various social media listening tools work in different ways, but all offer some form of data aggregation and analysis. The most popular tool for this is Hootsuite, which allows users to collect data from Twitter, Facebook, Google+, LinkedIn and other social networks into one location for analysis. It also can monitor keywords, track campaigns, and measure the impact of specific events on social media.
How do they analyze online conversations specific to a brand?
The most popular information collected by social media listening tools is positive, negative and neutral comments about your brand, whether they are found on the Internet or communicated offline. The data is often aggregated into actionable insights that can be used to complement business strategies. Here are some examples of how different companies have used online conversations to improve their marketing efforts:
Social listening tools allows you to aggregate valuable consumer insights from all monitored sources into one central location for analysis. This enables companies to identify influencers and understand the impact of specific campaigns, products, events and keywords in real-time. It also offers valuable features such as building custom dashboards with graphical visualization of your data. Owned Audiences allows users to create a database of their customer’s social media data which is great for future business planning.
The social listening tools offers the ability to monitor the impact of your brand on social networks such as Facebook, Twitter, YouTube, blogs and forums. It also provides insights into demographics, including age, gender and location. The social listening tools enables companies to aggregate data into one central location for analysis from all monitored sources. This enables companies to identify influencers and understand the impact of specific campaigns, products, events and keywords in real-time.
It’s interesting to see how companies use social listening tools to improve their business strategies. These tools offer an excellent understanding of the market and collecting valuable insight into consumer behavior. Some companies have discovered new opportunities for growth through Twitter conversations, while others have used them to identify key issues that need immediate attention.
What information do they monitor?
The social media listening tools collect different types of data, but all offer some form of aggregated analysis. The most popular type of data collected is comments about your brand, whether they are found on the Internet or communicated offline. The data is often aggregated into actionable insights that can be used to complement business strategies.
For example, one company may use online conversations to identify new growth opportunities, while another company may use them to identify critical issues that need immediate attention. Here are some other types of data that social media listening tools may collect:
-Sentiment (positive, negative and neutral)
-Location
-Gender
-Age
-Topics being
-Influencers
-Social media activity
-Campaign monitoring
-Emotional analysis (happiness, sadness)
-Sentiment over time
There are many ways to identify these types of insights. The most common way is by using the different social networks’ tools. However, for more serious data aggregation and analysis, companies use customized tools or third-party platforms that offer this feature. For example, Hootsuite uses its own tool to aggregate all public conversations about your brand into one central location for analysis. This makes it easier to identify key influencers and understand the impact of specific events on social media channels in real-time. Social Mention also provides relevant conversation topics around your brand without any login information.
In conclusion, social media listening tools offer an excellent way of improving your business strategies. They provide valuable insights into how consumers communicate and behave online and can be used to identify new opportunities for growth and crucial issues that need immediate attention.