HomeTechSEO basics: keywords

SEO basics: keywords

When it comes to digital marketing, there are many popular strategies, and one of these is SEO. It is a powerful and necessary strategy, and by working with a San Jose SEO Expert, you can be on your way to becoming a success in the online world.

To understand SEO, you need more than to know what SEO is. Some elements and terms can be confusing if you are starting to understand the digital marketing world. In this case, we will be talking about some of the basic terms you need to know.

But to start from the beginning, let’s look at a simple SEO concept and then understand what keywords are and why they are so important in SEO strategies.

SEO is the process to optimize websites, so they are easier to understand for search engines to have a clearer picture. So, every time someone goes to Google and searches for specific information, the search engine only shows the best results.

These are the best results because they are more optimized and have a better online structure. Search Engine Optimization comprises many components, including keywords, link building, content marketing, and more. 

The first step of any digital marketing plan is keyword research. This includes ensuring that your website has relevant keywords and relevant anchor text on your website and blog posts.

What are keywords?

Keywords are the words and phrases that people use to find your site via searches. Keywords can be single words or phrases, and they can be long-tail (long form) and short-tail (short form).

When it comes to Google search results, you will notice a “keyword” section that appears below the first page of results. This is where Google displays the keywords that its search engine has found on your site.

Keywords are important because they are like online tags that search engines use to understand a site. So, when optimizing a website, these keywords need to appear on the main website elements.

How can I find my keywords?

You must know that you can just use random keywords. It would be best if you had specific keywords for each one of your website pages. There are different ways and techniques to find quality keywords that describe your website.

There are many tools you can use to help you find your keywords. But, we recommend using the Google Analytics Keywords tool. This tool helps you understand what people think about your site’s content and how people arrive at your website.

You can use this and other basic tools to get the best relevant keywords for each website page. But, if you don’t understand how this tool works or just don’t have the time to learn about it, you can get expert help.

Look for a San Jose SEO expert to help you find the best keywords and start to optimize your website to get to top search results! To grow on the web using SEO, you need the right help to achieve your goals quickly and efficiently. Contact the experts and see how they help you get results!